Content Writer In Wales: Sponsorship Available

 

We seek the services of a content writer who will align with our values;

• Caring
• Respectful
• Accountable

and who will complement our current experienced and specialist employees who are passionate about working in a Trust that has the ambition to provide world class services and care to patient and donors.

Velindre University NHS Trust holds a special place at the heart of healthcare in Wales. It is also an amazing organisation to work and to develop your career. The Trust comprises of two divisions, Velindre Cancer Centre and Welsh Blood Service. The Trust also hosts on behalf of the Welsh Government and NHS Wales, NHS Wales Shared Services Partnership (NWSSP) and Health Technology Wales (HTW).

The Trust also reserves the right to close a vacancy early or withdraw an advertisement at any stage of the process, to enable internal staff requiring to be redeployed in suitable roles.

the content writer posts may be subject to a Disclosure and Barring Service (DBS) Check and Professional Registration Check.

 

Content Writer Job overview

This is a creative role within the Charity team that will support in the writing of content for the charity’s marketing and communication projects. This includes but not limited to website content, press releases, stories, newsletters, mass emails, stewardship comms and charity literature.

The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.

 

Main duties of the job

Collate, write and seek-out stories from patients, relatives, staff and supporters that can be used for charity marketing and comms projects.
Engage supporters by writing engaging content in line with brand messaging, tone of voice and aims.
Provide copywriting and editorial support across the organisation’s digital channels and print.

•       Work closely with the Charity Brand Manager to undertake writing projects that bring value to the charity.
•       Drafting and editing content and working with the wider team to distribute content across the organisation’s publishing and communication channels.

Identify key copywriting opportunities to help promote the charity.
With the support of the Charity Brand Manager create and clear and consistent brand tone of voice across all written content.

Working for our organisation

Here at Velindre University NHS Trust we are extremely proud of the specialist services we provide across the whole of Wales in our cutting-edge Velindre Cancer Centre and our award-winning Welsh Blood Service, as well as the expertise of our corporate functions that bring the two divisions together. We are also fortunate to host the NHS Wales Shared Services Partnership and Health Technology Wales and have developed strong partnership working with these expert services.

Formed in 1999, the Trust has a dedicated workforce that continuously strives to apply the key principles of value based healthcare through a wide array of roles. We play a vital role in the communities we support and have ambitious plans for the future to continue to improve the services we deliver. We strive to maintain our core values in everything we do by being; accountable, bold, caring and dynamic, and ensuring the best possible care for our patients and donors.

If you want to work for an organisation that prides itself on making a real difference and offers exciting career opportunities then Velindre University NHS Trust is the place for you.

Visit our website to find out more https://velindre.nhs.wales/

Detailed job description and main responsibilities

Content Writing:

Source and write/repurpose news stories and messaging for targeted audiences and channels.
Support the Charity Brand Manager in writing the charity’s editorial content for a wide range of uses and platforms, including but not limited to case studies, website, print, social media, events.
Work with other internal teams on editorial opportunities.
Work with the fundraising team to write promotional content for Velindre events.
Support the Charity Brand Manager in the creation of charity core messaging, campaigns, and literature.
Produce a range of short and long-form copy that aligns with brand tone of voice.
Plan and research into writing styles, identifying key ways to increase engagement and support for the charity.
Work with the Charity Brand Manager and Donor Development manager to support in the writing of stewardship journeys across the charity.
Work with the wider creative team to develop high-value social media content to be shared with our audiences.

 

Stories:

•       Own, manage and maintain our internal Story Hub file system, ensuring it’s well-organised and accessible to the wider team.
•       Go out into the community to capture stories about our supporters, patients, staff and the cancer centre.
•       Re-work existing content to be relevant and up-do-date.

 

General Responsibility:

 

•       Support the Charity Team in any administrative activity as requested by the Charity Brand Manager.
•       You will take part in campaign planning and creative brainstorming sessions, showcasing a confidence to share ideas on how we can fundraise and communicate with our donors successfully.
•       Positively representing the team when liaising on charity fundraising related matters with relevant internal and external partners, suppliers, and other agencies.
•       Maintaining an overall knowledge of our digital channels, including all social media, website and intranet.
•       Support colleagues on digital fundraising event and promotion planning, offering advice and guidance where necessary.
•       Provide accurate and timely information to a high standard.
•       Work with the creative team to build on content and create supporting website and blog posts to compliment social media output.
•       Support with the creation and assembly of materials for engagement and promotional events digitally and on paper.
•       Update and support the creative team in maintaining the internal Intranet site, ensuring we are engaging with staff at the cancer centre.
•       Work with the Charity Brand Manager and Donor Support Manager to create a bank of fundraising and promotional materials for events and general donor engagement.
•       Attend events, presentations, and content days to engage with supporters and create connections for future editorials.

You will be able to find a full Job description and Person Specification attached within the supporting documents or please click “Apply now” to view in Trac.

Person specification

Qualifications and Knowledge

Essential criteria

• Educated to NVQ/BTEC level 3 level or equivalent knowledge and experience in a relevant subject area such as: creative writing, journalism, literature or language study/qualifications.
• Previous experience in a similar role.
• Demonstrable passion for writing.

Desirable criteria

• Previous experience of working in a charity/NHS

Experience

Essential criteria

• Creativity, innovative thinking, excellent at generating new ideas.
• High standard of written communication and creative writing skills.
• Excellent people skills and experience dealing with sensitive topics of conversation.
• Excellent IT skills and knowledge of software packages, including digital design tools including Canva and Adobe, digital marketing scheduling tools as well as Excel, Word, Powerpoint and Outlook
• The ability to understand and explain complex ideas visually and verbally, for audiences with different levels of understanding.
• Demonstrable experience of applying creativity and originality of thinking to writing projects.

Desirable criteria

• Experience of working in a content creation Charity/Fundraising support role.
• Experience in a healthcare/service environment.
• Experience of working with various IT systems.
• Fluent in Welsh language.

Skills and Attributes

Essential criteria

• An interest in and understanding of new social media and digital technology developments, and a proven background in supporting change to adapt to these.
• Motivated to make a difference in whatever way they can.

Desirable criteria

• Awareness of Charity work in an NHS environment.

Other

Essential criteria

• Ability to travel within geographical area effectively
• Ability to work hours flexibly

Desirable criteria

• Ability to travel to local, national and/or international fundraising events.

It is essential that your application demonstrates how you meet the job description / person specification for this post.

To work in the UK, all candidates who are not UK or Republic of Ireland (RoI) nationals require sponsorship to obtain either a Health and Care visa or Skilled Worker visa, unless you have permission to work via another route. Non UK / RoI candidates wishing to apply should self-assess the likelihood of obtaining a Certificate of Sponsorship by visiting Work in the UK.  If you are eligible for the Health and Care visa, application costs are lower and you do not need to pay the annual Immigration Health Surcharge.